Combined Company to Deliver Industry-Defining Business Optimization Platform
OREM, UT, Jan 17, 2008 (MARKET WIRE via COMTEX News Network) -- Omniture Inc. (NASDAQ: OMTR) today announced the completion of its
acquisition of Visual Sciences, Inc. The combination of Omniture and
Visual Sciences creates a company with the scale and resources to
deliver industry-leading products and services that address the
rapidly expanding online business optimization market. As a result
of the acquisition, Omniture now has more than 1,000 employees, over
4,000 customers and 14 offices worldwide including: Utah, San Diego,
Virginia, San Francisco, United Kingdom, France, Germany, Denmark,
Sweden, Japan, China, Korea, Singapore and Australia.
"Today is a significant step forward in our ability to capture the
growing multi-billion dollar online optimization market," said Josh
James, CEO and co-founder of Omniture. "The addition of Visual
Sciences' customers, employees and technologies will enable us to
accelerate investments, meet a wider set of customer needs through a
richer solution set, increase efficiencies and significantly expand
our opportunities for growth."
Beginning immediately, Omniture will execute on the planned
integration of the two companies' products, customers and employees
to ensure a smooth transition that will deliver immediate value for
customers, partners and investors.
Expanded Product Offerings
The Omniture product line now includes:
-- Omniture SiteCatalyst(R) -- the industry's number one Web
-- Omniture Discover(TM) and Discover OnPremise(TM) -- advanced
segmentation and analytics available both on demand and on premise,
incorporating the Visual Sciences Platform 5 technology.
-- Omniture Genesis(TM) -- automated integration of Web analytics and
marketing applications using a "Plug and Play" interface.
-- Omniture SearchCenter(TM) -- automated search marketing for
optimizing SEM results.
-- Omniture Site Search & Publish(TM) -- Site search and Web content
management for Web site optimization.
-- Omniture Optimization Suite(TM) -- the industry's most
comprehensive testing and targeting solution uniting the Offermatica
and Touch Clarity products.
HBX Analytics will be rebranded as Omniture SiteCatalyst HBX, and
will continue to be supported until the key features have been
integrated into Omniture SiteCatalyst.
The customer services team dedicated to supporting the Visual
Sciences customer base has been enhanced to include personnel from
both companies who will leverage the infrastructure and programs of
the Omniture Global Support Organization. In most cases, the
day-to-day account and services contacts for Visual Sciences
customers will not change.
A migration program is available for all HBX customers -- providing a
package of complimentary migration services and technology tailored
to the specific needs and requirements of each customer. Omniture has
formed an HBX Migration Consulting Services team staffed with experts
who have thousands of hours of experience migrating HBX customers to
Beginning on January 22, Omniture will roll out a Customer Welcome
Program, which will include a series of customer meetings,
informational webinars, training and local user groups designed
exclusively for Visual Sciences customers. At the global 2008
Omniture Summits, HBX migration tracks will be offered in addition to
other educational breakout sessions about Omniture products and best
practices. The Omniture Summits provide an opportunity for Visual
Sciences customers to connect with the Omniture community and will
host the first meeting of a Visual Sciences Customer Advisory Council
to solicit feedback that will shape Omniture's product roadmap and
development plans. For additional details on these programs visit
Several Visual Sciences executives will assume senior management
positions at Omniture. Aaron Bird will join Omniture as general
manager of the Discover OnPremise product line, Ray Rauch will head
up the HBX Migration Services team and Brian Sullivan will operate as
general manager of Omniture Site Search & Publish. Visual Sciences'
chief executive officer Jim MacIntyre will continue to work with
Omniture through a transition period assisting with integration and
product roadmap and will then pursue other interests.
Visual Sciences' employees will continue to be located in their San
Diego, California and Herndon, Virginia offices. All Omniture
employees located in the San Francisco Bay Area -- including the
Visual Sciences and Offermatica teams -- will be brought together in
Omniture's San Francisco office.
As a result of the acquisition, Visual Sciences common stock will no
longer be traded on NASDAQ, and each outstanding share of Visual
Sciences capital stock (other than dissenting shares, if any) has
been converted into the right to receive 0.49 of a share of Omniture
common stock and $2.39 in cash. Omniture also assumed outstanding
options under Visual Sciences' equity incentive plans. Omniture has
also assumed the shares reserved under the Visual Sciences 2004
Equity Incentive Plan, as adjusted to reflect the transaction, to be
used for future equity award grants.
The Visual Sciences acquisition, excluding transaction costs, is
expected to be accretive to earnings immediately on a non-GAAP basis.
Additional information regarding acquisition-related expenses and
Omniture's fiscal year 2008 combined financial targets will be
provided during the company's fourth quarter fiscal 2007 results
conference call scheduled for Thursday, February 7, 2008, at 5:00
p.m. Eastern Standard Time.
To access the conference call, dial 866.203.2528 or 617.213.8847 for
international callers. The access code is 81627138. Please call 10
minutes prior to the scheduled conference call time. A simultaneous
audio-only Webcast will also be available on the "Investor Relations"
page of Omniture's corporate Web site at www.OMTR.com.
A replay of the conference call will be accessible by telephone after
7:00 p.m. (EST) by dialing 888.286.8010 or 617.801.6888 for
international callers. The access code is 60698490. The conference
call will also be archived on the Omniture corporate Web site. Both
the replay and archived Webcast will be available until February 21,
Omniture, Inc. is the leading provider of online business
optimization software, enabling customers to manage and enhance
online, offline and multi-channel business initiatives. Omniture's
software, which it hosts and delivers to its customers as an
on-demand subscription service, enables customers to capture, store
and analyze information generated by their Web sites and other
sources and to gain critical business insights into the performance
and efficiency of marketing and sales initiatives and other business
processes. In addition, Omniture offers a range of professional
services that complement its online services, including
implementation, best practices, consulting, customer support and user
training through Omniture University(TM). Omniture's more than 4,000
customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman
Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.
Note on Forward-looking Statements
Management believes that certain statements in this release may
constitute "forward-looking statements" within the meaning of Section
21E of the Securities Exchange Act of 1934 and Section 27A of the
Securities Act of 1933, including, but not limited to, statements
regarding the benefits of the acquisition to customers, partners and
stockholders, integration plans for the combined company's customers,
products, employees and operations, and the expected impact of the
merger to Omniture's future financial results. These statements are
based on current expectations and assumptions regarding future events
and business performance and involve certain risks and uncertainties
that could cause actual results to differ materially, including, but
not limited to, risks associated with disruption to our business as a
result of the acquisition, the possibility that despite expiration of
the waiting period governmental entities may still challenge the
acquisition after its completion, risks that the expected financial
effect of the acquisition may not be realized, risks that the
expected customer benefits may not be realized and risks associated
with the operation of our business or our industry generally,
including risks associated with changes in the demand for our
services, the potential that Omniture or its customers may not
realize the benefits Omniture currently expects from its recent
acquisitions, risks inherent in the integration and combination of
complex products and technologies, our ability to continue to attract
new customers and sell additional services to our existing customers,
the continued adoption by customers of our SiteCatalyst service and
other product and service offerings, including the new combined
product offerings, the significant capital requirements of our
business model that
make it more difficult to achieve positive cash flow and
profitability if we continue to grow rapidly, our ability to develop
or acquire new services, risks associated with our acquisition
strategy and disruptions in our business and operations as a result
of acquisitions, possible fluctuations in our operating results and
rate of growth, the continued growth of the market for on-demand,
online business optimization services, changes in the competitive
dynamics of our markets, the inaccurate assessment of changes in our
markets, errors, interruptions or delays in our services or other
performance problems with our services, our ability to hire, retain
and motivate our employees and manage our growth, our ability to
effectively expand our sales and marketing capabilities, our ability
to develop and maintain strategic relationships with third parties
with respect to either technology integration or channel development,
our ability to expand the sales of our services to customers located
outside the United States, our ability to implement and maintain
proper and effective internal controls, the adoption of laws or
regulations, or interpretations of existing law, that could limit our
ability to collect and use Internet user information, and the
blocking or erasing of "cookies"; and such other risks as identified
in Omniture's quarterly report on Form 10-Q for the period ended
September 30, 2007, and from time to time in other reports filed by
Omniture with the U.S. Securities Exchange Commission. These reports
are available on our investor relations Web site at www.omtr.com.
Omniture undertakes no duty to update any forward-looking statement
to conform the statement to actual results or changes in the
Copyright Copyright 2008 Omniture, Inc. All rights reserved. Omniture
and the Omniture logo are registered trademarks of Omniture, Inc.,
and Omniture owns other registered and unregistered trademarks. Other
names used herein may be trademarks of their respective owners.
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